Cake Cost

(cake above is a cake done by Bronwen Weber)

Wal-Mart sells their cakes for $15! I can't match that price, much less beat it!Never, ever compare your prices to Wal-Mart, Sam's Club, Costco, or a grocery store. People can't get the same cake at Wal-Mart that they get from you. That cake at Wal-Mart was made months ago, flash-frozen, and shipped to the store, where an employee working as quickly as he/she could frosted it with icing from a bucket, and maybe added some airbrushing or buttercream roses. That employee probably had 50 other cakes to complete in the same shift. The difference between your cake and Wal-Mart's cake can be likened to the difference between custom garments and off-the-rack clothes. Say you went to a seamstress, consulted with her about the perfect fabric and cut for your body type, discussed your coloring, took measurements, went back for several fittings, and in the end had an exquisite dress, hand-made with excruciating attention to detail, perfect for your body and your coloring. When the seamstress required payment, you would not tell her that a Wal-Mart dress costs $14.99, so that's all you should pay. The two products are not comparable.

I can't charge that much, it's just cake!"Just cake" can be found in the cooler at Wal-Mart for $15. If you are going to sell your cakes, it's important to eliminate the phrase "it's just cake" from your vocabulary. Custom cakes and cookies are edible works of art that require skill and artistry, and can take days to complete